Chronicles of Agro: Generation 4.0 and rice and beans well done!

I’ve seen recently that the distribution system in Brazil may be very giant, there are lots of people, loads of agronomists within the discipline, from resellers. There are cooperatives, multinationals, nationwide corporations, suppliers of inputs. And at present we are able to observe that these individuals forgot to make the “beans and rice” effectively executed. They’re now not organized, they don’t seem to be analytical in relation to their gross sales space and so they now not know find out how to make a superb go to to a farmer.

After all, all the pieces we are saying is 80% the rule and 20% the exception, and we’ve to work on the rule. And inside that, what I’ve noticed in 15 years of coaching is that the sphere man has misplaced focus. Right now, principally, he expects the corporate to launch a marketing campaign, to go to the sphere and attempt to supply cheaper inputs than its competitor, for the following harvest.

It is unhappy to listen to that. Listening to that folks, on the whole, stopped finding out. Now farmers are finding out way more, getting access to data and now not desirous about receiving a typical discipline agronomist. Maybe he’s extra desirous about receiving a marketing consultant, who brings up-to-date details about the digital period, however who additionally is aware of find out how to make a superb sale, who is aware of what he’s speaking about.

So, I would love you to consider this when coaching your crew. Along with coaching your crew within the digital age that’s coming with an increasing number of pressure, do not forget to coach them to make a well-made “beans and rice”. To know find out how to make a superb go to, a superb strategy, and to grasp the wants of the farmer, to ship advantages that match his wants and for him to shut gross sales effectively.

That is an opinion article, which doesn’t essentially specific the opinions, concepts and analyzes of Brasil 61 or its editors.

Concerning the creator

Luiz Fernando Zgoda, agronomist, proprietor companion at LFZ ASSESSORIA E REPRESENTAÇÃO LTDA Palotina, PR, Business Coaching and Advertising firm. In his lengthy skilled profession, he has educated greater than 16,000 salespeople, together with AT’s, RTV’s, salespeople and industrial managers.