Domestic electronics sales grow 13% in the first half

The national electronics industry recorded a 13% increase in sales in the first half of 2023 compared to the same period last year: 44.02 million units were sold in the first six months of the year compared to 39.07 million units in the same period period of the previous year. The data, released this Monday (10), are from the National Association of Electronics Manufacturers (Eletros).

According to the entity, the growth in 2023, registered since January, interrupted one of the worst cycles in the sector – which had been recording 18 months of consecutive declines. “If the second half remains within the historical average performance of the segment, we can foresee an annual growth between 4% and 6% in relation to 2022”, said the executive president of Eletros, Jorge Nascimento.

high interest

According to the executive, interest rates remain one of the main obstacles to the resumption of sales in the sector. Currently, the basic interest rate (Selic) is at 13.75% per year. This level impacts, according to Nascimento, especially the sale of large products, such as refrigerators, televisions, stoves and washing machines, which are sold mostly financed.

“With greater stability in inflation, in the costs of raw materials and freight, reducing interest rates becomes a priority for the entire productive sector,” said Nascimento. “Difficulties in accessing and the cost of credit harm industry and retail,” he added.

biggest highs

A air fryeror air fryer, was the electronics whose sales showed the highest growth in the first half of 2023, with sales 85% above that registered between January and June 2022. of washing clothes, recorded a 4% increase in sales in the first half of 2023 compared to the first six months of 2022.

Sales of air conditioners were up 16% in the half-year comparison with the same period in 2022. Sales of televisions were up 19% in the first half of 2023, compared to the same period last year.

According to Eletros, the results may represent a turnaround in industry expectations, if sustained in the second half. “We are evaluating whether the good results will form as a trend or refer to the replenishment of stocks by retail”, highlighted Jorge Nascimento.