More than half of Brazilians intend to give gifts to their mothers

A survey by the Commercial Association of São Paulo (ACSP) shows that 51.8% of Brazilians intend to buy gifts for Mother’s Day, celebrated on the 13th of May. In the same period of 2022, 50% of consumers admitted that they went shopping. The survey, based on 1,663 respondents nationwide, also shows that 30.2% have no intention of making purchases during the period, while another 18% do not know.

According to the data, from the group of respondents who plan to gift their mothers, 41.2% intend to spend more than in 2022, with the vast majority of those who intend to spend, 78.8%, saying that they should disburse between R$ 50 and R$ $ 300. While 30% demonstrate the opposite, index lower than in 2022.

Most purchases must be made in small establishments and shops (46.2%). The majority intends to purchase products in person, in physical stores (61%). The clothing area continues to be one of the main items to gift mothers, with 57.7%, a lower percentage than in the pre-pandemic (80%).

The survey also indicates that gifts from the beauty area, in addition to jewelery and costume jewelry, continue to be remembered for mothers, and make up approximately 61.5% of purchase intentions. There was a reduction in the areas of furniture and appliances, in addition to digital products, which together reach around 36.2%, compared to almost 73% recorded in the 2022 survey. Chocolates are mentioned by 15.7% of preferences.

The survey also indicates that there is a significant decrease in the willingness to buy in installments, in relation to the intention for 2022. But for most items, there is still a preference for using cash and debit cards, compared to the modality PIX as a cash payment method.

“This important change could be associated with the return of face-to-face activities, reducing the practice of working from home and staying at home, and could also indicate a lower willingness to buy more expensive items, given the lower income growth and the rise in credit. The low intention to purchase trips, for example, could also be associated with the worsening of the financial conditions faced by families. consumption”, explains ACSP economist Ulisses Ruiz de Gamboa.