Procon Goiás conducts research to help consumers with their Valentine’s Day purchases

Valentine’s Day is coming and with it the rise in demand for gifts moves Goiás commerce. In order to help consumers when buying gifts for Valentine’s Day, Procon Goiás carried out a survey with 117 products, such as perfumes, makeup, flowers, breakfast baskets, boxes of chocolates, electronics and electronics, books and hotel stays in 68 stores in Goiânia (GO). Among the analyzed items, the greatest price variation was observed in flower shops, where the lily vase ranged between R$ 25 and R$ 70. Soon after, the orchid vase showed a price oscillation between R$ 58 and R$ 150 .

Lacta’s box of chocolate also showed a great change in prices, with a difference of 98.45%. The lowest price found for this chocolate was R$10.98, while the highest was R$21.79. The lowest price difference was seen in Women’s Tennis, with a variation of 8.71%. The lowest price found for this product was BRL 459.00 and the highest was BRL 499.00. Rates at hotels in the capital of Goiás vary according to room categories. In certain places, a single room can cost BRL 420, while a senior room can reach BRL 820.

Financial consultant and educator Jônatas Bueno advises consumers, who are looking for gifts for Valentine’s Day, to think first about the budget and then about what can be done with that amount so as not to weigh on their pockets and end up going into debt.

“When we think about giving gifts, we have to be aware of the budget. The budget we have to understand what is the money available, how much I am willing to spend. The ideal is that the person does not get into debt, does not make installments out of sight. If you can buy it in cash, it is the best option, but if that is not possible, the person could go a minimum of times so that it does not weigh on the budget for a long time”, he evaluates.