Streaming drives growth of the phonographic market in Brazil

The Brazilian phonographic market raised BRL 2.5 billion in 2022, up 15.4% compared to the previous year. It is the sixth consecutive year of growth in the sector, according to the balance presented by Pro-Música Brasil Produtores Fonográficas Associados, an entity that represents the main recording companies and phonographic producers in the country. the country to rise from the eleventh to the ninth position in the ranking International Federation of the Phonographic Industry (IFPI).

In an interview this Wednesday (22) to Brazil Agencythe president of Pró-Música, Paulo Rosa, said that the balance sheet numbers are based on information from the association’s members, who are the biggest phonographic producers operating in Brazil, and also on estimates about the independent market.

“The collection is exactly what the phonographic market earns in terms of physical sales, which is very little, in terms of digital media, in particular the streaming, which is the largest part, and public performances, which already cover related rights, which belong to the phonographic producer, the artist and the accompanying musicians”, explained Paulo Rosa. Globally, the market grew 9% last year, bringing in $26.2 billion, driven by growth in paid subscription streaming, according to the IFPI. Streaming is content streaming technology online that allows you to consume movies, series and music.

Considering digital and physical sales, collections in Brazil totaled BRL 2.2 billion, up 15.4% over 2021. .3% compared to the previous year. O streaming represented 86.2% of the total collected, with public execution accounting for 12.8%.

Physical sales of CDs, DVDs and vinyl records accounted for 0.5% of the total collected (R$ 12 million), down 3% over the previous year. Physically, CDs were the best-selling format last year, with sales of R$6.7 million, followed by vinyl records (R$4.7 million) and DVDs (R$0.4 million).

Continuity

For Paulo Rosa, the tendency is for the sector’s growth to continue this year, although this also depends on the behavior of the Brazilian economy. In 2016, there was a decrease in public execution rights, but it was not in the part of streamingRose recalled. “The format streaming is growing since it was adopted in Brazil, and the trend is to continue growing in Brazil and worldwide”. Physical sales of CDs, vinyl and DVDs currently represent only 0.5% of sales in the country, where there are almost no stores specializing in music anymore. “Is very difficult. The retail industry has been hurt a lot and has shrunk a lot during the years of physical piracy.”

He said that he does not see the possibility of a significant recovery in physical sales, unless there is a strong movement in this direction, and highlighted the resurgence of vinyl in some markets, although without repeating the previous conditions existing in Brazil. According to the president of Pro-Música, the tendency is for physical formats to remain in a niche, which does not necessarily mean that they continue to fall in revenue. “They may even have more sales, but they should remain in the niche. At least for the next few years, the dominant format will continue to be that of streaming interactive and on demand (content is available to be watched whenever the user wants).”

According to Paulo Rosa, the covid-19 pandemic did not affect the segment of streaming, which was already growing and accelerated in the years 2020 and 2021, because people had to stay at home due to social distancing and remote work, and sought to consume content transmitted over the internet. The platforms of streaming, both for music and for audiovisuals grew more in the period. “The pandemic, in a way, favored an acceleration of growth. Incidentally, 2022 was the first year after the pandemic, and significant growth can still be seen compared to 2021.”

The Central Office of Collection and Distribution (Ecad), administered by seven music associations, which facilitates the process of payment and distribution of copyrights to composers and other holders, declined to comment on the information. institution “does not comment on third-party data”.

According to a report by the International Federation of the Phonographic Industry, revenues from streaming Audio subscriptions, through 589 million paid subscription account users, increased 10.3% globally to reach $12.7 billion by the end of 2022. streaming total (including paid subscription and advertising support) grew 11.5% to take in $17.5 billion, or 67% of total global recorded music revenues.

most played

The Pro-Música report brings the list of the 200 most played songs on music platforms streaming in Brazil in 2022. The ten most accessed were: Badly done (live), Hugo & Guilherme, Marília Mendonça; Bad Guy 3Shaman, Gustah & Neo Beats; Go Home Today (feat Marília Mendonça), George Henrique & Rodrigo; Blocked (live), Gusttavo Lima; wetting the steering wheelJorge & Mateus; break up with me firstGusttavo Lima; EvilZe Felipe; Network BalanceMatheus Fernandes & Xand Avião; The greatest longing (live), Henrique & Juliano; It is Centadona S2Davi Kneip, Mc Frog, Dj Gabriel do Borel & Luísa Sonza.